AirDrop is a method of distributing cryptocurrency or tokens by giving them away for free to certain users or communities based on previously unknown selection criteria. This process has become widely popular in the cryptocurrency industry as a way to draw attention to new projects, expand their reach, create an active community, and generate earnings.
In essence, an AirDrop is a marketing tactic aimed at drawing market participants’ attention to an asset or project, creating a community, developing infrastructure, and attracting additional investments.